Joe Jones to be Featured NCAA? March Madness? on Demand Halftime Shows
3/19/2008 12:00:00 AM | Men's Basketball
Columbia University head men's basketball coach Joe Jones will be featured on all the halftime programming of the first and second round games of the NCAA? Division I Men's Basketball Championship presented on NCAA? March Madness? on Demand. Jones joins Jason Horowitz and St. John's head coach Norm Roberts on the live halftime shows.
Produced in partnership with CBS Sports, CBS College Sports Network and the NCAA, NCAA March Madness on Demand is the online video player that provides users the ability to view all 63 games of the NCAA Division I Men's Basketball Championship, from the first round of the tournament through the Men's Final Four(r) in San Antonio, including the Championship game.
Since its inception in 2003, NCAA? March Madness? on Demand has traditionally provided live video of the first 56 games of the NCAA Division I Men's Basketball Championship as they are broadcast by CBS Sports, with local broadcasts being subject to blackouts.
"In its sixth year, March Madness on Demand continues to maximize the network's NCAA bundled rights across all platforms of the CBS Corporation with the wide distribution of CBS Sports' game coverage, promoted by CSTV and available via CBSSports.com and NCAA.com," said Sean McManus, President, CBS News and Sports. "The expansion, to include all 63 games, will enhance the total March Madness experience of college basketball fans everywhere."
"Getting more people involved - in more ways - in March Madness is a central goal for the NCAA and March Madness on Demand continues to deliver," said Greg Shaheen, Senior Vice President for Basketball and Business Strategies at the NCAA. "Whether through broadcast coverage of the tournament on CBS Sports and CSTV, streaming live video from the Emmy award-winning March Madness on Demand on NCAA.com, mobile coverage and highlights on CBS Sports Mobile or the tournament brackets application on Facebook, more fans now have more ways to view, follow, debate and enjoy March Madness than ever before."
"It's a tribute to the leadership at CBS Sports and the NCAA that CBSSports.com can be the first media company to provide a live Internet broadcast of a major sporting event in its entirety to fans around the world with no restrictions and free of charge," said Jason Kint, Senior Vice President and General Manager, CBSSports.com. "We expect a record number of hoops fans to be engaged in the tournament this year while at work, at home or on the go via CBS Sports Mobile."
2008 marks the first year that CBSSports.com will allow users to view the live streaming video of the NCAA Division I Men's Basketball Championship without having to register for the product. Previously, all fans wanting to view NCAA March Madness on Demand had to be registered users of CBSSports.com.
Free access to 2008 NCAA March Madness on Demand is made possible by
presenting sponsors and NCAA Corporate Champions Coca-Cola, Pontiac and
AT&T.
You may access NCAA? March Madness? on Demand Here
