Men's Basketball Coaches to Take Part in Coaches vs. Cancer Suits and Sneakers Awareness Weekend
1/26/2011 10:20:00 AM | Men's Basketball
NEW YORK – During Coaches vs. Cancer® Suits and Sneakers awareness weekend, January 28-30, Columbia's men's basketball coaches will join other coaches nationwide, wearing sneakers with their suits to demonstrate their support for the American Cancer Society and its vision of a world with less cancer and more birthdays. Basketball fans are encouraged to also wear sneakers to games that weekend to show their support.
Coaches vs. Cancer is a collaborative initiative of the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers coaches, their teams and local communities to make a difference in the fight against cancer.
By lacing up sneakers with their suits on the event's seventh annual awareness weekend, college and high school basketball coaches across the country will spotlight the fact that while cancer remains a major health concern, everyone can take daily steps to reduce their risk of the disease. For those who do not smoke, weight control, exercise and a healthy diet are the best ways to improve health and reduce cancer risk. In the U.S., overweight and obesity contribute to 14-to-20 percent of all cancer-related deaths.
“Coaches vs. Cancer is a vital link between the basketball community and the American Cancer Society's commitment to saving lives by helping people stay well and get well, by finding cures and by fighting back against a disease which has taken too much,” said Stephen L. Swanson, 2010-11 national volunteer chair, American Cancer Society Board of Directors. “Like so many of us, these coaches have a personal connection to cancer. And, because of their visibility in their communities and nationwide, they also have a unique and invaluable opportunity to reach people with important information about how they can reduce their risk of cancer, particularly by maintaining a healthy weight and by being physically active.”
"We may be battling on the court night in and night out, but as coaches, we're on the same team when it comes to reminding our basketball community and our fans about taking an active role in reducing our risk of cancer and in fighting back on behalf of those who face a cancer diagnosis,” said Lon Kruger, UNLV head coach and Coaches vs. Cancer Council member. “Suits and Sneakers awareness weekend is all about challenging us all to get involved in the fight for every birthday threatened by cancer in every community.”
Thanks to the dedicated efforts of college and high school coaches and fans throughout the nation, Coaches vs. Cancer participants have raised more than $60 million since 1993 to help the American Cancer Society fund groundbreaking cancer research, provide up-to-date cancer information and education, advocate for public health policies that benefit communities, and deliver services that improve the quality of life for patients and their families. Additional information is available at coachesvscancer.org.
