WINSTON-SALEM, N.C.—The Columbia University Athletics Department has opened a new Lion Store and selected Dyehard Fan Supply as the official merchandising partner for the Lions in a new multi-year agreement. Beginning today, Dyehard Fan Supply, an event and retail merchandise marketing and e-commerce company, will handle all official sales for Columbia Athletics online merchandise (available at store.gocolumbialions.com), and on-site at select athletics contests and events.
 
The new store will showcase an array of products from the best-in-class licensees, as well as provide several brands not yet offered at Columbia such as Nike merchandise. Fans will have a wide range of styles, sizes and selections to choose from for men, women and youth. Most importantly, the Lion Store will feature offerings of specialty, event-themed and sport-specific merchandise throughout the year. Columbia fans will see Dyehard Fan Supply at athletic venues with merchandise kiosks and points-of-sale throughout the Baker Athletics Complex which includes a variety of varsity sports venues as well as at the Francis S. Levien Gymnasium and Dodge Fitness Center.
 
Visit store.gocolumbialions.com to purchase your gear! Fans who take a survey (LINK) will receive a 20 percent discount on a single purchase over $35.
 
"We are excited about this new partnership with Dyehard," Columbia University Campbell Family Director of Intercollegiate Athletics Peter Pilling said. "In just a short time, Dyehard has proven to be an industry leader in sports merchandising. Our fans, parents, student-athletes, alumni and the entire Columbia community will benefit from this partnership."
 
The agreement with Columbia comes on the heels of the announcements that Dyehard Fan Supply will serve as merchandising partner for NCAA "Power 5" athletics programs at Rutgers, Arkansas, Auburn and North Carolina.   
 
"The entire Dyehard Fan Supply team is thrilled to have been selected to serve as the official merchandising partner for Columbia Athletics," said Dyehard CEO Rex Hough. "Dyehard will create a unique retail experience at a wide variety of Columbia athletic events next season, including providing merchandising services at Lions football, basketball, baseball, soccer, wrestling and softball to name a few. Lions fans can expect nothing short of white glove service from Dyehard. We are committed to the highest level of customer service in the industry and will provide a highly trained on-site team to create the ultimate retail experience for Lions fans."
 
Dyehard Fan Supply has handled merchandising programs for many of America's most notable sporting events and organizations, including Olympic Games, NBA finals, World Series, Davis Cup tennis, MLB All-Star Games, America's Cup, the U.S. Open, the USTA Jr. Team Tennis & League National Championships, the TCS New York City Marathon, and numerous professional and college football championships and bowls. In 2017, Dyehard executed new partnership deals with the Music City Bowl in Nashville, the 2018 FEI World Equestrian Games, and a significant, long-term partnership with Tough Mudder, one of the fastest-growing athletic competitions in America. Dyehard has also handled merchandising for several Broadway shows and concerts.
 
ABOUT DYEHARD FAN SUPPLY
Dyehard Fan Supply is an event and retail merchandise, marketing, and e-commerce company. An international company focusing on superior customer service, Dyehard leverages an expansive network of best-in-class companies to produce top quality merchandise for college and professional sports, tennis and golf tournaments, bowl games, concerts, festivals, races, and Broadway musicals. Visit dyehardfansupply.com for more information.
 
ABOUT COLUMBIA UNIVERSITY
One of the America's most diverse universities and consistently ranked among the nation's finest academic institutions, Columbia University in the City of New York is internationally recognized as a leader of innovation, entrepreneurial spirit, intellect and influence. Boasting an endowment of $9.639 billion which generates $1 billion in annual research, Columbia University serves over 27,000 students, including 7,000-plus undergraduates, employs nearly 17,000 faculty and staff and boasts over 320,000 alumni living in over 190 countries. With its six percent admissions rate, Columbia ranks as the second most selective institution in the United States. Its graduates include five founding fathers, four United States Presidents, 34 total Presidents and Prime Ministers, 20 living billionaires, nine Supreme Court Justices, 29 Academy Award winners, 82 Nobel Peace Prize winners and 90-plus Pulitzer Prize winners. To learn more about Columbia University, visit www.columbia.edu.