Photo by: Columbia University Athletics
Athletic Brewing Company Named Official Non-Alcoholic Beer of Columbia Athletics
2/24/2020 3:00:00 PM | General
The Stratford, Conn. brewing company’s beers will be served at select Columbia sporting events throughout the season.
NEW YORK—Athletic Brewing Company is living up to its name…The Stratford, Conn. beermaker is partnering with Columbia University Athletics to serve as the official non-alcoholic beer of Columbia Athletics. Hand-crafted with high quality, all natural ingredients, Athletic Brewing is producing non-alcoholic craft beer for those living an active and healthy lifestyle, so the synergies with an Athletics focused partnership was natural.
The craft brewing industry is booming throughout the U.S., but out of all the innovative beer makers encompassing that scene, only one of them offers the high-quality taste of craft beer while also being Non-alcoholic—Athletic Brewing Company. NA beer is one of the fastest growing segments in all of craft beer, and Athletic is tapping into people's thirst for great tasting brews that also advance a health conscious, active lifestyle.
Athletic Brewing is one of only a few breweries to brew NA beers exclusively—but they are consistently rewarded as the best Founder Bill Shufelt is making the beer he wants to drink for a community of which he is an active member[NK1] .
"I'm very fortunate because I get to do what I'm passionate about for a living: make non-alcoholic beer that tastes great and supports healthy living," says Shufelt. "I couldn't be more excited to have the opportunity to share this passion with Columbia University Athletics[NK2] —one of the world's greatest, most diverse educational institutions."
"We are thrilled to be partnering with Athletic Brewing," Campbell Family Director of Intercollegiate Athletics; Physical Education Peter Pilling said. "We take great pride in aligning ourselves with such a top-notch organization such as Athletic Brewing."
The partnership kicked off during the 2020 basketball season. Athletic Brewing Company will be on hand serving and sampling beers at select Columbia Men's and Women's Basketball games. Let the games, and beers, begin."
In conjunction with JMI Sports, the Columbia Athletics corporate sponsorship program continues to grow its client base through multimedia platforms and collaboration opportunities with partners like Athletic Brewing Company. The sponsorship agreement includes on-site activations, digital and social media campaigns, as well as commercial inventory on all Columbia television broadcasts.
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About Athletic Brewing Company:
Athletic Brewing Company is on a mission to eliminate the stigma against non-alcoholic beer in America. We brew meticulously crafted recipes in our own brewery, using all-natural ingredients and organic malts that let you enjoy the refreshing taste of craft beer without the negative side effects of alcohol. So, whether you've decided to cut alcohol out of your life for good, for a night, or just for a drink, Athletic Brewing provides an option without compromises.
About JMI Sports
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights. Breaking new ground in the creation of the Total Campus Marketing program, JMI Sports works hand-in-hand with each university in the pursuit of their success, maximizing their economic potential. JMI Sports manages an impressive list of signature partnerships including the University of Kentucky, Rupp Arena at Central Bank Center, Clemson University, the University of Pennsylvania, the University of Pittsburgh, Harvard University, and joint-venture properties of the University of Georgia and Columbia University (with IMG College), as well as the University of Notre Dame (with Legends). JMI Sports also represents several high-profile conferences including the Ivy League, the Mid-American Conference, and the Mountain West Conference. Founded in 2006 by Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres, JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities.
The craft brewing industry is booming throughout the U.S., but out of all the innovative beer makers encompassing that scene, only one of them offers the high-quality taste of craft beer while also being Non-alcoholic—Athletic Brewing Company. NA beer is one of the fastest growing segments in all of craft beer, and Athletic is tapping into people's thirst for great tasting brews that also advance a health conscious, active lifestyle.
Athletic Brewing is one of only a few breweries to brew NA beers exclusively—but they are consistently rewarded as the best Founder Bill Shufelt is making the beer he wants to drink for a community of which he is an active member[NK1] .
"I'm very fortunate because I get to do what I'm passionate about for a living: make non-alcoholic beer that tastes great and supports healthy living," says Shufelt. "I couldn't be more excited to have the opportunity to share this passion with Columbia University Athletics[NK2] —one of the world's greatest, most diverse educational institutions."
"We are thrilled to be partnering with Athletic Brewing," Campbell Family Director of Intercollegiate Athletics; Physical Education Peter Pilling said. "We take great pride in aligning ourselves with such a top-notch organization such as Athletic Brewing."
The partnership kicked off during the 2020 basketball season. Athletic Brewing Company will be on hand serving and sampling beers at select Columbia Men's and Women's Basketball games. Let the games, and beers, begin."
In conjunction with JMI Sports, the Columbia Athletics corporate sponsorship program continues to grow its client base through multimedia platforms and collaboration opportunities with partners like Athletic Brewing Company. The sponsorship agreement includes on-site activations, digital and social media campaigns, as well as commercial inventory on all Columbia television broadcasts.
###
About Athletic Brewing Company:
Athletic Brewing Company is on a mission to eliminate the stigma against non-alcoholic beer in America. We brew meticulously crafted recipes in our own brewery, using all-natural ingredients and organic malts that let you enjoy the refreshing taste of craft beer without the negative side effects of alcohol. So, whether you've decided to cut alcohol out of your life for good, for a night, or just for a drink, Athletic Brewing provides an option without compromises.
About JMI Sports
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights. Breaking new ground in the creation of the Total Campus Marketing program, JMI Sports works hand-in-hand with each university in the pursuit of their success, maximizing their economic potential. JMI Sports manages an impressive list of signature partnerships including the University of Kentucky, Rupp Arena at Central Bank Center, Clemson University, the University of Pennsylvania, the University of Pittsburgh, Harvard University, and joint-venture properties of the University of Georgia and Columbia University (with IMG College), as well as the University of Notre Dame (with Legends). JMI Sports also represents several high-profile conferences including the Ivy League, the Mid-American Conference, and the Mountain West Conference. Founded in 2006 by Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres, JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities.
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