Columbia Athletics Partners With CACHE AI
11/11/2025 12:00:00 PM | General
Partnership Brings Student-Athlete NIL Analytics to Men's and Women's Basketball
NEW YORK - Columbia University Athletics is proud to announce a new partnership with Cache AI, an innovative company involved in athlete analytics and Name, Image, and Likeness (NIL) technology.
The collaboration will launch with a pilot program involving the Columbia men's and women's basketball teams, leveraging Cache AI's advanced artificial intelligence platform to help student-athletes understand, measure and maximize their personal brand value. The initiative will also provide coaches and staff with data-driven insights to support smarter, more equitable decision-making across programs.
Through Cache AI's proprietary performance and brand metrics, athletes will gain a clearer picture of their individual market impact and growth opportunities. At the same time, Columbia's coaches, administrators, and compliance staff will have access to AI-powered dashboards highlighting key performance, engagement, and brand indicators. These tools will enhance recruiting, retention, and revenue strategies, ensuring the department remains proactive and transparent in the evolving NIL landscape.
JMI Sports is the multimedia rights holder for Columbia Athletics and operates locally as Lions Sports Marketing. The team played a key role in facilitating this partnership and introducing Cache AI's technology to enhance the student-athlete experience and strengthen the program's competitive edge.
About Cache AI
Cache AI is a valuation and analytics platform unlocking clarity, transparency, and fairness in how athletic talent is understood and compensated. Using proprietary AI models and advanced multi-factor analytics, Cache AI generates two core metrics - the CacheScore™ (a holistic performance and visibility index) and the CacheValue™ (a fair-market valuation forecast) - empowering athletes, athletic departments, and brand partners with trusted data to guide recruiting, retention, and NIL strategy.
Designed for the modern Name Image Likeness and revenue-sharing era, Cache AI equips programs with real-time dashboards, benchmarking, and growth insights, enabling athletes to better manage their personal brands while helping institutions navigate compliant, equitable decision-making at scale.
The collaboration will launch with a pilot program involving the Columbia men's and women's basketball teams, leveraging Cache AI's advanced artificial intelligence platform to help student-athletes understand, measure and maximize their personal brand value. The initiative will also provide coaches and staff with data-driven insights to support smarter, more equitable decision-making across programs.
Through Cache AI's proprietary performance and brand metrics, athletes will gain a clearer picture of their individual market impact and growth opportunities. At the same time, Columbia's coaches, administrators, and compliance staff will have access to AI-powered dashboards highlighting key performance, engagement, and brand indicators. These tools will enhance recruiting, retention, and revenue strategies, ensuring the department remains proactive and transparent in the evolving NIL landscape.
JMI Sports is the multimedia rights holder for Columbia Athletics and operates locally as Lions Sports Marketing. The team played a key role in facilitating this partnership and introducing Cache AI's technology to enhance the student-athlete experience and strengthen the program's competitive edge.
About Cache AI
Cache AI is a valuation and analytics platform unlocking clarity, transparency, and fairness in how athletic talent is understood and compensated. Using proprietary AI models and advanced multi-factor analytics, Cache AI generates two core metrics - the CacheScore™ (a holistic performance and visibility index) and the CacheValue™ (a fair-market valuation forecast) - empowering athletes, athletic departments, and brand partners with trusted data to guide recruiting, retention, and NIL strategy.
Designed for the modern Name Image Likeness and revenue-sharing era, Cache AI equips programs with real-time dashboards, benchmarking, and growth insights, enabling athletes to better manage their personal brands while helping institutions navigate compliant, equitable decision-making at scale.
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