Columbia Athletics Announces Partnership With Collegiate Mobile, Unveils Roar Mobile, The Only Phone Plan Custom-Built For Lions Fans
9/14/2026 9:49:00 AM | Ticketing
Collegiate Mobile named Exclusive Wireless Partner of Columbia Athletics, providing a fan-first mobile offering that combines affordable 5G service, school pride, and exclusive gameday benefits.
NEW YORK — Columbia Athletics announced a new partnership with Collegiate Mobile, naming the company the Exclusive Wireless Partner of Columbia Athletics and launching Roar Mobile, a wireless service built for Lions students, faculty and staff, alumni, and fans. Delivered on a nationwide 5G network, Roar Mobile offers reliable service, with opportunities to unlock exclusive gameday experiences through everyday wireless service.
"Columbia Athletics is proud to partner with Collegiate Mobile," said Peter Pilling, Campbell Family Director of Intercollegiate Athletics and Physical Education. "We value partners who understand the unique connection we have with our student-athletes, alumni, and fans. This partnership allows us to build new opportunities to engage our community and create meaningful experiences around Columbia Athletics, both on gameday and throughout the year."
The partnership was facilitated by JMI Sports, the exclusive multimedia rights holder for Columbia Athletics, operating locally as Lions Sports Marketing. As the Exclusive Wireless Partner of Columbia Athletics, Collegiate Mobile will bring Roar Mobile to the fanbase through a dynamic mix of gameday and campus activations designed to drive awareness.
Wireless Plans Built for Every Lion
Columbia Athletics fans show their pride everywhere, from the student section in Levien Gymnasium on Morningside Heights, to the fans in the stands at the Baker Athletics Complex in Inwood, to the alumni proudly representing the Light Blue long after graduation. Roar Mobile now offers a wireless service built to match the loyalty of this one-of-a-kind New York City fanbase.
Roar Mobile is not a one-size-fits-all phone plan. It is designed with competitive pricing built specifically for the people who make up the Columbia Athletics community, with wireless options available for students, faculty and staff, alumni, and fans:
No matter which plan you choose, Roar Mobile delivers the same core benefits that make it the best choice for the Columbia Athletics community:
"Roar Mobile is about bringing the entire Columbia Athletics community, including students, faculty and staff, alumni, and Lions fans across New York City and beyond, closer to the university they love by offering affordable wireless options tailored to their needs and new ways to engage with Columbia Athletics," said Joe Phillips, CEO of Collegiate Mobile. "Columbia is more than a founding member of The Ivy League; it is a community that shapes lives in New York City and around the world. Roar Mobile turns an everyday service into a meaningful way for Lions everywhere to stay connected to their Alma Mater, on campus, on gameday, and beyond."
Gameday Just Got an Upgrade
Roar Mobile customers get more than just wireless service. They also gain access to select fan benefits and gameday experiences throughout the season:
"As the collegiate landscape continues to evolve, we are looking for innovative ways to build diversified partnerships that create meaningful value for the athletic department and the broader campus community," said Adam Donaldson, Senior Vice President, JMIS Properties at JMI Sports. "Roar Mobile represents this next generation of collegiate partnerships that transform a service Lion fans use every day into a fan-first offering. We are proud to bring this innovative model to Columbia."
Switching is simple. Visit RoarMobile.com, pick your plan, and start today.
About Collegiate Mobile
Collegiate Mobile is the only wireless carrier built for the collegiate community and powered by it. Traditional wireless plans are built around the carrier. Collegiate Mobile is built around the collegiate community, giving customers at participating universities a way to stay connected while helping fund the schools and programs they care about. We do things differently. Driven by our core philosophy, Wireless with Purpose, we bridge the gap between everyday technology and institutional legacy by turning your wireless payments into a predictable, recurring funding stream for participating universities. No contracts, no extra out-of-pocket costs, and zero friction.
About JMI Sports
JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client's economic potential through customized initiatives, from marketing and branding solutions to facility design strategies.
JMI Sports' signature collegiate multimedia rights partnerships include the Columbia University, University of Kentucky, UCLA, the University of Pennsylvania, the University of Pittsburgh, Harvard University, San Diego State University, University of California at San Diego, University of San Diego, and joint-venture properties at the University of Georgia (with Learfield), University of Notre Dame (with Legends), and Northwestern University (with Legends). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League, and the Atlantic 10, and serves as third-party sales representation for premier sports properties, venues, and events including Rupp Arena at Central Bank Center, the Rose Bowl, the Penn Relays, and USA Volleyball.
JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres. To learn more, please visit www.jmisports.com.
"Columbia Athletics is proud to partner with Collegiate Mobile," said Peter Pilling, Campbell Family Director of Intercollegiate Athletics and Physical Education. "We value partners who understand the unique connection we have with our student-athletes, alumni, and fans. This partnership allows us to build new opportunities to engage our community and create meaningful experiences around Columbia Athletics, both on gameday and throughout the year."
The partnership was facilitated by JMI Sports, the exclusive multimedia rights holder for Columbia Athletics, operating locally as Lions Sports Marketing. As the Exclusive Wireless Partner of Columbia Athletics, Collegiate Mobile will bring Roar Mobile to the fanbase through a dynamic mix of gameday and campus activations designed to drive awareness.
Wireless Plans Built for Every Lion
Columbia Athletics fans show their pride everywhere, from the student section in Levien Gymnasium on Morningside Heights, to the fans in the stands at the Baker Athletics Complex in Inwood, to the alumni proudly representing the Light Blue long after graduation. Roar Mobile now offers a wireless service built to match the loyalty of this one-of-a-kind New York City fanbase.
Roar Mobile is not a one-size-fits-all phone plan. It is designed with competitive pricing built specifically for the people who make up the Columbia Athletics community, with wireless options available for students, faculty and staff, alumni, and fans:
- Students can choose flexible wireless plans built around everyday campus life, starting at $15/month.
- Faculty and Staff receive discounted plans as a 'thank you' for all they do to make Morningside Heights a special place to call home, with plans starting at $16/month.
- Alumni and Fans can select the wireless plan that works best for their needs, starting at $20/month with options built around everyday value and flexibility.
No matter which plan you choose, Roar Mobile delivers the same core benefits that make it the best choice for the Columbia Athletics community:
- Flexible plan options at affordable prices, with no contracts or hidden fees.
- Ability to keep your current phone and phone number.
- Reliable service on a nationwide 5G network.
"Roar Mobile is about bringing the entire Columbia Athletics community, including students, faculty and staff, alumni, and Lions fans across New York City and beyond, closer to the university they love by offering affordable wireless options tailored to their needs and new ways to engage with Columbia Athletics," said Joe Phillips, CEO of Collegiate Mobile. "Columbia is more than a founding member of The Ivy League; it is a community that shapes lives in New York City and around the world. Roar Mobile turns an everyday service into a meaningful way for Lions everywhere to stay connected to their Alma Mater, on campus, on gameday, and beyond."
Gameday Just Got an Upgrade
Roar Mobile customers get more than just wireless service. They also gain access to select fan benefits and gameday experiences throughout the season:
- VIP Gameday Experiences: Roar Mobile customers may receive access to select gameday experiences, including pregame hospitality, fan events, and other special opportunities tied to Columbia Athletics.
- Exclusive Fan Giveaways: Roar Mobile customers may also receive exclusive fan rewards, including Lions swag, premium stadium access, and other exclusive giveaways throughout the year.
"As the collegiate landscape continues to evolve, we are looking for innovative ways to build diversified partnerships that create meaningful value for the athletic department and the broader campus community," said Adam Donaldson, Senior Vice President, JMIS Properties at JMI Sports. "Roar Mobile represents this next generation of collegiate partnerships that transform a service Lion fans use every day into a fan-first offering. We are proud to bring this innovative model to Columbia."
Switching is simple. Visit RoarMobile.com, pick your plan, and start today.
About Collegiate Mobile
Collegiate Mobile is the only wireless carrier built for the collegiate community and powered by it. Traditional wireless plans are built around the carrier. Collegiate Mobile is built around the collegiate community, giving customers at participating universities a way to stay connected while helping fund the schools and programs they care about. We do things differently. Driven by our core philosophy, Wireless with Purpose, we bridge the gap between everyday technology and institutional legacy by turning your wireless payments into a predictable, recurring funding stream for participating universities. No contracts, no extra out-of-pocket costs, and zero friction.
About JMI Sports
JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client's economic potential through customized initiatives, from marketing and branding solutions to facility design strategies.
JMI Sports' signature collegiate multimedia rights partnerships include the Columbia University, University of Kentucky, UCLA, the University of Pennsylvania, the University of Pittsburgh, Harvard University, San Diego State University, University of California at San Diego, University of San Diego, and joint-venture properties at the University of Georgia (with Learfield), University of Notre Dame (with Legends), and Northwestern University (with Legends). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League, and the Atlantic 10, and serves as third-party sales representation for premier sports properties, venues, and events including Rupp Arena at Central Bank Center, the Rose Bowl, the Penn Relays, and USA Volleyball.
JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres. To learn more, please visit www.jmisports.com.
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