Women's Basketball
Max Willrich
- Title:
- Assistant Director of Women's Basketball & Recruiting Operations
- Email:
- mew2255@columbia.edu
Max Willrich serves as the Assistant Director of Women's Basketball & Recruiting Operations for the Columbia women’s basketball program. He initially joined the staff full-time in the summer of 2025 as the Director of Operations and Special Projects.
In his role, Willrich helps lead strategic initiatives across operations, recruiting, NIL, creative content, and program development. His core responsibilities include supporting recruiting operations—overseeing player evaluations and ratings, ARMs database maintenance, mailings, on-campus visits, and international recruiting efforts—along with creating presentation decks for recruiting and development.
Willrich also plays a key role in the program's media presence and creative strategy, monitoring social platforms including Instagram, X, Facebook, and YouTube, while serving as the primary liaison to videographers and photographers.
Dedicated to student-athlete growth on and off the court, Willrich assists the coaching staff with player development plans and implementation strategies, while aiding players with resume building and summer internship opportunities.
Willrich brings a wealth of prior experience within the program, having previously served as a graduate assistant, assistant recruiting coordinator, and scout team player.
He graduated from Tulane University in 2021 with a bachelor's degree in communications and digital media production before earning a master's degree from Columbia’s Sports Management program.
In his role, Willrich helps lead strategic initiatives across operations, recruiting, NIL, creative content, and program development. His core responsibilities include supporting recruiting operations—overseeing player evaluations and ratings, ARMs database maintenance, mailings, on-campus visits, and international recruiting efforts—along with creating presentation decks for recruiting and development.
Willrich also plays a key role in the program's media presence and creative strategy, monitoring social platforms including Instagram, X, Facebook, and YouTube, while serving as the primary liaison to videographers and photographers.
Dedicated to student-athlete growth on and off the court, Willrich assists the coaching staff with player development plans and implementation strategies, while aiding players with resume building and summer internship opportunities.
Willrich brings a wealth of prior experience within the program, having previously served as a graduate assistant, assistant recruiting coordinator, and scout team player.
He graduated from Tulane University in 2021 with a bachelor's degree in communications and digital media production before earning a master's degree from Columbia’s Sports Management program.
Friday, April 24
Monday, April 06
Thursday, April 02
Wednesday, April 01
