Bed Bath & Beyond Debuts as Corporate Sponsor with Student Move-In Discounts
8/15/2011 3:28:00 PM | General
Bed Bath & Beyond has joined the Columbia University Athletics corporate sponsor lineup for 2011-12, it was announced today by Barry Neuberger, Associate Athletics Director for Sports Marketing.
The agreement includes sponsorship of the Columbia-Cornell basketball doubleheader on January 21, 2012 and a special discount offer for Columbia students arriving on campus during the upcoming weeks.
From August 18-September 7, students can earn a 10% discount by showing their ID at checkout when they shop at the Bed Bath & Beyond store at 1932 Broadway at 65th Street in Manhattan.
"Bed Bath & Beyond is a great addition to our corporate sponsor lineup", said Neuberger. "Students can get anything they need for their dorm rooms with one-stop shopping and earn a discount at the same time. In addition, the Columbia-Cornell doubleheader, which occurs on the first weekend after our students return for the spring semester, will provide Bed Bath & Beyond with high visibility at one of the premier basketball events of the season."
"We are excited to begin this relationship with Columbia University Athletics," said George Arcarola, of Bed Bath & Beyond. "For a number of years, we have worked closely with organizations on campus to provide student discount shopping at the beginning of the school year and now we'll have a chance to include Columbia's student-athletes as well. In addition, we look forward to sponsoring the Columbia-Cornell basketball doubleheader in January, which tips off the Ivy League home schedule for the Lions, where we can engage Columbia students and supporters with exciting promotional opportunities."
