Turismo Chile Named Presenting Sponsor Homecoming Football Game vs. Penn This Saturday
10/12/2015 10:13:00 AM | Football
Columbia Athletics announced that for the second year in a row, Turismo Chile will be the presenting sponsor of the Lions' Homecoming Football Game, Saturday, October 17 against the University of Pennsylvania.
“We are very excited to continue this relationship with Turismo Chile,” said Barry Neuberger, Associate Athletics Director for Corporate Sponsorships. “Last year, our fans became much more aware of the wonderful tourism opportunities that Chile presents and now we expect the campaign to build upon those exposures and increase the number of Columbia fans travelling to Chile.”
The sponsorship will include branded game tickets and game program cover, website visibility, social media posts, on-site marketing at the game and other promotions.
“We are very proud of extending our partnership and becoming the presenting sponsor the Homecoming game once again," said Javiera Montes, the Undersecretary of Tourism for Chile. "Sponsoring one of the main events of the academic year at Columbia University allows us to engage students, alumni and fans. Last year, everyone responded very well to the different elements we put in place to promote our country, and we expect this year to be another success story.”
The game features the first opportunity for new Patricia and Shepard Alexander Columbia Head Coach Al Bagnoli to coach against his former institution. Bagnoli came to Columbia after 23 years at Penn, where he totaled a 148-80 overall record and 112-49 record in the Ivy League. His Penn teams won nine Ivy League Championships, including six undefeated conference marks (1993, 1994, 2002, 2003, 2009, 2010) and three perfect seasons (10-0 in 1993 and 2003, 9-0 in 1994).
