Columbia Announces Partnership With Barnes & Noble for New Online Lion Store
9/15/2016 12:13:00 PM | General
NEW YORK—Fans of all 31 Columbia University varsity sports will have more access to clothing options than ever before as the Lions have launched a new partnership with Barnes & Noble College to power its official online Lion Store.
Columbia's new online Lion Store at www.shopcolumbialions.com or at www.gocolumbialions.com delivers an enhanced shopping experience for Lions fans nationwide. Barnes & Noble College, current operator of the official Columbia University Bookstore, will offer fans a wide selection of official Lions apparel and merchandise and span every product category with the most popular brands.
“This partnership will provide an improved online shopping experience for our national and international fan base,” Senior Associate Athletic Director for External Relations Anthony J. Azama said. “The benefits of the new online fan store are numerous. We will now feature product on all 31 varsity sports and we will also have access to game day delivery of online orders. We are extremely excited to partner with the experts at Barnes & Noble, who have a proven track record for success.”
The new Lion Store at www.shopcolumbialions.com will feature new product categories, seamless navigation, a quick checkout process and a variety of shipping methods. Fans will also benefit from the convenience of a physical retail presence for easy pickups, returns or exchanges at the campus bookstore or stadium location. With the physical location right on campus, the Columbia University True Spirit online fan site offers the added convenience of ordering online ahead of time and picking up on game day right at the stadium or campus store—something other online retailers cannot offer.
“We're extremely excited to partner with Columbia University and deliver fans an exceptional shopping experience,” said Patrick Maloney, President of Barnes & Noble College. “As the current operators of the Columbia Bookstore, we'll continue to offer an unmatched assortment of official Columbia merchandise coupled with our outstanding customer service.”
About Barnes & Noble College: Barnes & Noble College, a Barnes & Noble Education company (NYSE:BNED), is a leading operator of college bookstores in the United States. Barnes & Noble College currently operates 751 campus bookstores and the school-branded e-commerce sites for each store, serving more than 5 million college students and faculty nationwide. As a strategic partner, Barnes & Noble College is committed to offering a complete support system and an unmatched retail and digital learning experience to foster student success in higher education.
