Photo by: Columbia University Athletics/Mike McLaughlin
Columbia Athletics Announces Partnership With Lyft
1/9/2019 5:42:00 PM | General, Giving
Lyft is Now the Official Rideshare Partner of the Columbia University Athletics Department.
NEW YORK—Columbia University Athletics and JMI Sports announced a partnership today, naming Lyft as the Official Rideshare Partner of the University's Athletics Department. Lyft, whose mission is to improve people's lives with the world's best transportation, will offer discounted rides to and from a variety of Lions athletics events taking place at Levien Gymnasium and Baker Athletics Complex.
New and existing users, including students, fans, parents, alumni and staff, can enter promo code LYFTLIONNYC into their Lyft app to claim their discounted ride.
"Columbia University has created a true community throughout New York City," General Manager of Lyft New York and New Jersey Ann Ferracane said. "We're excited to work with Columbia Athletics to provide a reliable commuting solution around campus."
"We are thrilled to be partnering with Lyft," Campbell Family Director of Intercollegiate Athletics & Physical Education Peter Pilling said. "We take great pride in aligning ourselves with such a top-notch organization such as Lyft."
In conjunction with JMI Sports, the Columbia Athletics corporate sponsorship program continues to grow its client base through multimedia platforms and collaboration opportunities with partners like Lyft. The sponsorship agreement includes signage in Levien Gymnasium and on Robert K. Kraft Field, social media campaigns, game program/yearbook and website advertisements as well as commercial inventory on all Columbia radio and television broadcasts.
ABOUT LYFT
Lyft was founded in 2012 by Logan Green and John Zimmer to improve people's lives with the world's best transportation, and is available to 96 percent of the United States population as well as select cities in Ontario, Canada. As the only rideshare company to offset carbon emissions from all rides, Lyft is preferred for its commitment to effecting positive change for our cities, and promoting transportation equity through shared rides, electric bikes and scooters, and public transit partnerships. For more information, please visit www.lyft.com.
ABOUT JMI SPORTS
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights and breaking new ground in the creation of Total Campus Marketing programs, maximizing the economic potential of universities. Clients include Clemson University, University of Notre Dame (joint venture with Legends) University of Kentucky, the Ivy League, University of Pennsylvania, as well as Columbia University and the University of Georgia (both in a joint venture with IMG College). JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities. JMI Sports was founded in 2006 by CEO Erik Judson, and technology entrepreneur John Moores, former owner of the San Diego Padres. For more information, please visit www.jmisports.com.
New and existing users, including students, fans, parents, alumni and staff, can enter promo code LYFTLIONNYC into their Lyft app to claim their discounted ride.
"Columbia University has created a true community throughout New York City," General Manager of Lyft New York and New Jersey Ann Ferracane said. "We're excited to work with Columbia Athletics to provide a reliable commuting solution around campus."
"We are thrilled to be partnering with Lyft," Campbell Family Director of Intercollegiate Athletics & Physical Education Peter Pilling said. "We take great pride in aligning ourselves with such a top-notch organization such as Lyft."
In conjunction with JMI Sports, the Columbia Athletics corporate sponsorship program continues to grow its client base through multimedia platforms and collaboration opportunities with partners like Lyft. The sponsorship agreement includes signage in Levien Gymnasium and on Robert K. Kraft Field, social media campaigns, game program/yearbook and website advertisements as well as commercial inventory on all Columbia radio and television broadcasts.
ABOUT LYFT
Lyft was founded in 2012 by Logan Green and John Zimmer to improve people's lives with the world's best transportation, and is available to 96 percent of the United States population as well as select cities in Ontario, Canada. As the only rideshare company to offset carbon emissions from all rides, Lyft is preferred for its commitment to effecting positive change for our cities, and promoting transportation equity through shared rides, electric bikes and scooters, and public transit partnerships. For more information, please visit www.lyft.com.
ABOUT JMI SPORTS
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights and breaking new ground in the creation of Total Campus Marketing programs, maximizing the economic potential of universities. Clients include Clemson University, University of Notre Dame (joint venture with Legends) University of Kentucky, the Ivy League, University of Pennsylvania, as well as Columbia University and the University of Georgia (both in a joint venture with IMG College). JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities. JMI Sports was founded in 2006 by CEO Erik Judson, and technology entrepreneur John Moores, former owner of the San Diego Padres. For more information, please visit www.jmisports.com.
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