NW YORK, NY – TicketSmarter and Columbia Athletics have announced an agreement to name TicketSmarter as the official ticket resale marketplace partner.
 
"We are honored to enter into a relationship with Columbia Athletics to provide Lions fans with a seamless ticketing experience," said TicketSmarter CEO Jeff Goodman. "The partnership with Columbia Athletics is a continuation of our efforts to develop valuable, mutually beneficial relationships with collegiate athletics.
 
Under terms of the multi-year relationship, TicketSmarter will acquire exclusive marketing and sponsorship rights for Columbia Athletics, and give Lions fans a safe, trusted platform to buy and sell tickets.
 
About TicketSmarter:
TicketSmarter's mission is to provide customers with the opportunity to experience the power and excitement of live events by developing valuable partnerships while giving back to children's charities. TicketSmarter has pledged $1 from all TicketSmarter transactions to St. Jude Children's Research Hospital through 2020 to help treat and eliminate childhood cancer and other life-threatening diseases, with a minimum total contribution of $250,000.
 
With seats for over 125,000 live events and 48 million tickets for sale, TicketSmarter is a national ticket marketplace offering tickets for live events featuring sports, concerts, and theatre. TicketSmarter is the official ticket resale partner of Rose Bowl Stadium and the title sponsor of the TicketSmarter Birmingham Bowl with ESPN Events - for more information, follow @Birmingham_Bowl on Twitter. Additionally, TicketSmarter is the official ticket resale partner of more than 20 collegiate Conferences, 70 universities, and hundreds of events and venues nationally.