Max Willrich is in his first season as the Director of Operations and Special Projects for the Columbia women’s basketball program. He was hired in the summer of 2025.
In his role, Willrich helps lead strategic projects centered around recruiting, operations, NIL, and program development.
Willrich has a wealth of experience within the program, formerly serving as a graduate assistant, assistant recruiting coordinator, and scout team player.
Willrich graduated from Tulane University in 2021 with a bachelor's degree in communications and digital media production. Following his undergraduate studies, Willrich earned a master's degree from the Columbia’s Sports Management program.
